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The Effect of Perception on Purchase Intention towards Bottled Water (In The Case Of Bahirdar City)

Lisanework Wudu (2021-03)

This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic ...

Determinants of Bank Preference: The Case of Bahir Dar city Private Banks

Birhan Bekalu (2021-03-03)

The study aims to explore the critical bank specific and personal factors that have a bearing on the bank preference by customers. In order to attain the objectives of the study, quantitative research approach was used. ...

Assessment of the Social Marketing Campaign for Contraceptive Products in Amhara Region: A Case Study on Marie Stops International, Bahir Dar Branch

Tesfanesh Mengistie (2021-03)

The aim of this study was to assess the contraceptive social marketing campaigns of Marie Stoppes International in Amhara region. A combination of quantitative and qualitative techniques was used. The subjects of the ...

Determinants of Domestic Private Investment Performance (The Case of Bahirdar City Administration)

Andualem Yidersal (2021-03)

Private investment plays a significant role in boosting the economic growth of a nation and in creating employment opportunity for large numbers of the population. However, these private investments had not been able to ...

The Influence of Major Valued Factors on Customer Satisfaction Regarding the Use of Broadband Internet: The Case of Bahir Dar City

Albasework Azanaw (2021-03-03)

The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction ...

The Effect of Stakeholder Orientation on the Performance Of Micro and Small Manufacturing Enterprises: Evidence from Bahir Dar City, Ethiopia

Alayu Mekonnen (2021-03-03)

Micro and Small Enterprises (MSEs) plays an important role in economic growth, innovation, and competitiveness, which ultimately enhances enterprise performance. The main objective of this study is to investigate the ...

Effects of Customer Relationship Management on Marketing Performance: (In Case of Commercial Bank of Ethiopia)

Agegnehu Demewoz (2021-03)

Due to fierce competition in today’s business environment, many companies are required to build long- term profitable relationship with customers and to achieve better market performance. Therefore, CRM has become more ...

Factors That Affect Consumers’ Tendency to Buy Locally Assembled mobile phone. (in Bahirdar city)

Adam Mengesha (2021-03-03)

The main idea of this study was that to assess consumers’ tendency related to locally assemble mobile phone handset to know and to make high effort on the dominant factor preferred for decision making, to identify the ...

Wheat Value Chain Analysis: The Case Of Koga Irrigation Project, Amhara Region, Ethiopia

Samson Fikrie (2021-02)

This study was aimed to analysing value chain of wheat, the case of Koga .Irrigation project in Amhara region Ethiopia. The main objectives of the study were to show the basic structure of wheat value chain, identify the ...

The Effect of Country -Of-Origin on Consumer Purchase Decisions: the Case of Tana Mobile, Bahir Dar

Simachew Wondimagegn (2021-10)

The purpose of this study is to investigate the impact of country of origin on the customers purchasing decision of locally assembled mobile phone users in Bahir Dar city. In order to accomplish the objectives of the ...

The Effect of Market Differentiation on Banks Performance: With Reference to Commercial Mk 0020 Nur Bank of Ethiopia Bahir Dar City Branches

Nuria Ahmed (2021-09)

This paper examines the relationship between market differentiation and organizational performance in commercial bank of Ethiopia Bahir Dar city. A survey of five branches of commercial bank of Ethiopia in Bahir Dar city ...

The Effects of Customer Relationship Management on Market Share in Banking Sector: The Case of Selected Commercial Banks in Bahir Dar City

Yesheambel Metalem (2021-10)

Due tofierce competition in todays business environment, many companies are required to build long- term profitable relationship with customers and to achieve better market share. Therefore, CRM has become more and more ...

Factors Affecting Domestic Tourists in Tana Monastries, Ethiopia

Kibret Abebe (2021-10)

The aim of this study is to identify Factors affecting domestic tourist in Lake Tana: monasteries and to use the study's findings to develop strategies for the government and institutions who are working with this sector. ...

The Effects of Corporate Social Responsibility on Customer Loyalty of Banks in Bahir Dar, Ethiopia

Absera Melaku (2021-10)

CSR activity is an important part of many banks' mission statement and serves as a guide to what the firm stands for and how it aims tofulfill these aspirations. Moreover, CSR is often cited as a key determinant of ...

Effects of Country Image, Country of Origin, And Product Image on Consumer Purchase Decision of Clothing: (The Case of Bahir Dar University Students)

Kalkidan Alema Yehu (2021-10)

This study was conducted to analyze the effect of country of image, country of origin and country image on Ethiopian cloth purchase decision. The total number of participants were 236 of which 82.2 % were male and ...

Assessing Service Quality of Star Rated Resort and Spas In The City of Bishoftu Using Import Ance- Performance Analysis (Ipa): A Perspective From International Tourists.

Asfaw Kitaw (2021-10)

The purpose of this study was to assess service quality of Star Rated Resorts and Spas in the city of Bishoftu from international tourists' perspective. Convenience sampling technique was employed to approach the ...

Effects of Country Image, Country of Origin, And Product Image on Consumer Purchase Decision of Clothing: (The Case of Bahir Dar University Students)

Kalkidan Alemayehu (2021-01)

This study was conducted to analyze the effect of country of image, country of origin and country image on Ethiopian cloth purchase decision. The total number of participants were 236 of which 82.2 % were male and ...

Determinants of Bank Selection Decision by Private Medical College Students (The Case of Gamby, Alkan and Kyamid College Students in Bahir Dar City)

Misganaw Melak (2020-11)

The main objective of this study is to investigate the determinants of bank selection decision on selected private medical college students of Bahir Dar City. In this study, nine hypotheses were formulated to see the factors ...

The Effect of Promotional Tools on Brand Image: The Case of Dashen Beer.

Darskedar Asmamaw (2020-10)

The main objective of this study was to assess the effect of selected promotional tools on brand image in the case of Dashen beer. and to forward some possible recommendations for solving the problems identified by the ...

The Effect of Stakeholder Orientation on the Performance Of Micro and Small Manufacturing Enterprises: Evidence from Bahir Dar City, Ethiopia

Alayu Mekonnen (2020-11-02)

The purpose of this study is to examine the effect of leadership styles on employees’ performance in CBE, Bahir Dar city branches. To achieve the purpose, quantitative research approaches and cross sectional survey research ...

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