The aim of this study was to assess the contraceptive social marketing campaigns of Marie Stoppes
International in Amhara region. A combination of quantitative and qualitative techniques was used.
The subjects of the ...
Private investment plays a significant role in boosting the economic growth of a nation and in creating employment opportunity for large numbers of the population. However, these private investments had not been able to ...
The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction ...
Micro and Small Enterprises (MSEs) plays an important role in economic growth, innovation,
and competitiveness, which ultimately enhances enterprise performance. The main objective of
this study is to investigate the ...
Due to fierce competition in today’s business environment, many companies are required to
build long- term profitable relationship with customers and to achieve better market
performance. Therefore, CRM has become more ...
The main idea of this study was that to assess consumers’ tendency related to locally assemble
mobile phone handset to know and to make high effort on the dominant factor preferred for
decision making, to identify the ...
This study was aimed to analysing value chain of wheat, the case of Koga .Irrigation
project in Amhara region Ethiopia. The main objectives of the study were to show the
basic structure of wheat value chain, identify the ...
The purpose of this study is to investigate the impact of country of origin on the customers
purchasing decision of locally assembled mobile phone users in Bahir Dar city. In order to
accomplish the objectives of the ...
This paper examines the relationship between market differentiation and organizational
performance in commercial bank of Ethiopia Bahir Dar city. A survey of five branches of
commercial bank of Ethiopia in Bahir Dar city ...
Due tofierce competition in todays business environment, many companies are required
to build long- term profitable relationship with customers and to achieve better market
share. Therefore, CRM has become more and more ...
The aim of this study is to identify Factors affecting domestic tourist in Lake Tana:
monasteries and to use the study's findings to develop strategies for the government
and institutions who are working with this sector. ...
CSR activity is an important part of many banks' mission statement and serves as a guide to what
the firm stands for and how it aims tofulfill these aspirations. Moreover, CSR is often cited as a
key determinant of ...
This study was conducted to analyze the effect of country of image, country of origin and country
image on Ethiopian cloth purchase decision. The total number of participants were 236 of which
82.2 % were male and ...
The purpose of this study was to assess service quality of Star Rated Resorts and Spas in the
city of Bishoftu from international tourists' perspective. Convenience sampling technique was
employed to approach the ...
This study was conducted to analyze the effect of country of image, country of origin and country
image on Ethiopian cloth purchase decision. The total number of participants were 236 of which
82.2 % were male and ...
The main objective of this study is to investigate the determinants of bank selection decision on selected private medical college students of Bahir Dar City. In this study, nine hypotheses were formulated to see the factors ...
The main objective of this study was to assess the effect of selected promotional tools on brand image in the case of Dashen beer. and to forward some possible recommendations for solving the problems identified by the ...
The purpose of this study is to examine the effect of leadership styles on employees’ performance in CBE, Bahir Dar city branches. To achieve the purpose, quantitative research approaches and cross sectional survey research ...
The study was an investigation of the effect of brand image benefit on customer satisfaction and loyalty in the case of commercial bank of Ethiopia Bahir Dar city selected branch. The study involved customers with in the ...
A highly competitive environment is forcing sellers constantly using different marketing tools
and strategies to win new clients and retain old ones in that way they can increase their
profitability. Sales promotion is ...