This study has sought to determine the factors that affect Agent Banking (AB) adoption in United Bank Share Company at Bahirdar and Gonder Area. United Bank S.C. is one of the private commercial banks operating in the ...
The banking industry in Ethiopia is highly competitive, so banks must consider various
strategic options and plans to survive and develop. One of the strategies is customer
relationship marketing. Customer relationship ...
The main objective of the study was to investigate the effects of CBE-Birr implementation on
customer satisfaction in Commercial bank of Ethiopia under Bahir Dar city.The study focuses on
the research approach, research ...
The main objective of this study was to assess the practices and challenges of hotel tourism
marketing in Gondar City Administration. Descriptive survey research was used in the study.
Both qualitative and quantitative ...
Corporate governance plays a vital role in maintaining the safety and soundness of financial system in general and insurance in particular, which is an integral chunk of the financial system that plays an imperative role ...
Banks compete fiercely with one another in the modern business environment because of aspects like rapid technological advancements, globalization, and the uniformity of bank services. Because of this, creating strong ...
The necessity to remain competitive within a fast-changing environment in the service
industry, especially within the banking sector is a priory task to keep existing consumers
happy and attract new customers by introducing ...
Packaging is the method of enclosing or protecting products for their distribution, storage, sale,
and use. Packaging is capable of performing all these tasks through its elements, namely
packaging color, packaging design, ...
The ultimate goal of any business establishment is to remain in business profitably through sales of
products or services. Without optimal profit, a business firm cannot survive. One of the core activities
in a business ...
Internal marketing is the handling of employees of an organization as internal customers and as
organizational products that satisfy the needs and desires of external customers. Previously, the
primary concerns of many ...
This study has sought to determine the factors that affect Agent Banking (AB) adoption in United Bank Share Company at Bahirdar and Gonder Area. United Bank S.C. is one of the private commercial banks operating in the ...
The banking industry in Ethiopia is highly competitive, so banks must consider various
strategic options and plans to survive and develop. One of the strategies is customer
relationship marketing. Customer relationship ...
The main objective of the study was to investigate the effects of CBE-Birr implementation on
customer satisfaction in Commercial bank of Ethiopia under Bahir Dar city.The study focuses on
the research approach, research ...
The main objective of this study was to assess the practices and challenges of hotel tourism
marketing in Gondar City Administration. Descriptive survey research was used in the study.
Both qualitative and quantitative ...
Corporate governance plays a vital role in maintaining the safety and soundness of financial system in general and insurance in particular, which is an integral chunk of the financial system that plays an imperative role ...
Banks compete fiercely with one another in the modern business environment because of aspects like rapid technological advancements, globalization, and the uniformity of bank services. Because of this, creating strong ...
The necessity to remain competitive within a fast-changing environment in the service
industry, especially within the banking sector is a priory task to keep existing consumers
happy and attract new customers by introducing ...
Packaging is the method of enclosing or protecting products for their distribution, storage, sale,
and use. Packaging is capable of performing all these tasks through its elements, namely
packaging color, packaging design, ...
The ultimate goal of any business establishment is to remain in business profitably through sales of
products or services. Without optimal profit, a business firm cannot survive. One of the core activities
in a business ...
Internal marketing is the handling of employees of an organization as internal customers and as
organizational products that satisfy the needs and desires of external customers. Previously, the
primary concerns of many ...
This study aimed to identify the factors that affect the adoption of telebirr mobile money service
in Bahir Dar City and to use the study’s findings to develop strategies for Ethio telecom on how
to take advantage of the ...
The purpose of this study is to examine/know the effect of brand image on customer satisfaction
and loyalty at Ethiopian Insurance Corporation and three private (Awash Insurance Company,
Nile Insurance Company, and Nyala ...
The main objective of the study was to investigate the effects of social media marketing on
Consumers buying decision making processes. Specifically an explanatory research design was
employed to examine the effects of ...
This study aims to analyze Factors Affecting Fixed Broadband Service Demand in Case Of Bahir
Dar Grand Shop located in Bahir Dar city. The study answers the research questions, how
covid19, internet speed, price and ...
The purpose of this study was to examine the influence of e-marketing on hotel performance in
the case of the star-related hotel in Bhir Dar city. The study strived to investigate the practical
implementations of electronic ...
The purpose of the study was to assess the factors influencing consumers brand preference
and brand loyalty of sanitary napkin pad in Bahirdar University. The research approach
was quantitative and it used Survey research ...
The general objective of the thesis was to measure the impact of new product innovation on
customer satisfaction of Abyssinia bank. The study had tried to assess level of customer
satisfaction in relation to customer ...
The purpose of this study was to examine the effect of social marketing mix on water hyacinth
prevention around Lake Tana shore. To address the research objective 145 sampled respondents
were selected. Out of which 140 ...
Now a day traditional marketing switched to e-marketing because of latest technological
advances on the field of marketing but most hotels does not adopt e-marketing yet because of
different factors. The purpose of the ...
The main objective of this study is to determine determinants affecting marketing performance with different dimensions of sales marketing mix; the case of Tana Flora PLC. In this context marketing performance deals with ...