CSR activity is an important part of many banks’ mission statement and serves as a guide to what
the firm stands for and how it aims to fulfill these aspirations. Moreover, CSR is often cited as a
key determinant of ...
The main idea of this study was that to assess consumers’ tendency related to locally assemble mobile phone handset to know and to make high effort on the dominant factor preferred for decision making, to identify the ...
The purpose of the study is to examine the determinants of mobile banking adoption in commercial bank of Ethiopian. The research was applied quantitative research approach and explanatory research design to meet the research ...
Due to fierce competition in today’s business environment, many companies are required to build long- term profitable relationship with customers and to achieve better market performance. Therefore, CRM has become more and ...
The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction ...
The aim of this study was to assess the contraceptive social marketing campaigns of Marie Stoppes International in Amhara region. A combination of quantitative and qualitative techniques was used. The subjects of the study ...
The study aims to explore the critical bank specific and personal factors that have a bearing on the bank preference by customers. In order to attain the objectives of the study, quantitative research approach was used. ...
The ultimate goal of any business establishment is to remain in business profitably through sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business ...
This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic ...
This study was aimed to analysing value chain of wheat, the case of Koga Irrigation project in Amhara region Ethiopia. The main objectives of the study were to show the basic structure of wheat value chain, identify the ...
The objective of this study was to examine the determinants of CBBE in banking sectors, particularly in private banks in Bahir-Dar. The research used an explanatory and descriptive research design and questionnaires ...
This study aims to analyze determinants that influence the adoption of agent banking in Abay
Bank S.C, Branches in Bahir Dar city. The study tried to answer the research questions, how
liquidity, security, regulation, ...
Abstract
Distribution channel decisions are among the most important decisions that management
faces today, as a result, this study aimed to empirically investigate the effects of distribution
channel management ...
The purpose of this study was to investigate the factors that determine customer’s adoption of
electronic banking service. The study tried to be built on the widely used model for
technology adoption, the Technology ...
This research paper was aimed at investigatingfactors affecting the growth of manufacturing MSE’s in Woreta town. The study adopted descriptive statistics and explanatory research design. The data was collected through a ...
The purposes of this study are dual. Firstly, it’s to understand the effect of sales skill dimensions
namely: interpersonal, salesmanship, technical and marketing skills on sales person performance
in Ethio Telecom North ...
The main purpose of this study was to investigate effect of e-banking services on customer satisfaction, in relation with demographic characteristics, and major problems in e-banking activities to satisfy the customers of ...
The main objective of this study was to assess brand equity dimensions in the context of consumer’s perception of star rated hotels in Bahir Dar city. This research fills the existing very limited information by increasing ...
The purpose of this study is to investigate the factors influencing building consumers’ initial trust in
e-commerce in Bahir Dar Town. The University academic staffs were chosen as the research
population for this study. ...