The main idea of this study was that to assess consumers’ tendency related to locally assemble mobile phone handset to know and to make high effort on the dominant factor preferred for decision making, to identify the effect of decision variables on local assembled mobile phone, to assess the general tendency of consumers about the phone which locally assembled “Descriptive” research method was utilized for the study because it would be convenient to understand situation at the time of study. Close –ended 5 point Likert scale questioner was used to gather primary data from 385 respondents using no probabilistic convenient sampling technique. Secondary data collected from, magazine, websites and others relevant sources. Collected data was analyzed using descriptive and inferential statistical tools including liner regression and used Pearson Correlation to know the degree of correlation of the four independent variable with each other. This study elicit that product price was identified as dominant factor followed by product quality. And the company should be give more attention on price adjustment so as to make satisfy. And the linear regression result analysis elicits that all independent variables had significant effect to make their preference. And finally all the above mentioned quantitative data were computed using the Statistical Package for Social Science (SPSS-20).