• Determinants of Customer Retention on Commercial Bank of Ethiopia in Mekaneselam Town 

  Abolu, Shewaye (2023-12)

  The main objective of this study was to examine the determinants of customer retention on CBE in Mekaneselam town. To attain this objective six factors namely competitive advantage, customer loyalty, corporate image, ...
• The Effects of Customer Perceptionon Purchase Intention towards Arada Hard Seltizer Drink In Case Of Bahir Dar City 

  Shifraw, Netsanet (2023-07)

  This research focused on factors that may influence consumers’ intention to purchase Arada hard seltzer product in Bahir Dar city. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived ...
• The Effect of Sport Betting on Youth’s Wellbeingin Bahirdar City 

  Gizachew, Makida (2023-07)

  Youths in Bahir Dar city have been placing bets on football games, with the hope of winning money and as a form of leisure. Participation in sports betting in Bahir Dar has been increasing since 2013. Sports betting ...
• The Effect of Job Design on the Employees Job Performance: The Case of Abay Bank, Bahir Dar City Branches 

  KEBEDE, HABTAMU (2024-06)

  The job characteristics necessary for better performance of employees are skill variety, task identity, task significance, autonomy, and feedback. The purpose of this study was to determine the effect of job design ...
• Factors Affecting Mobile Banking Users In Case Of Abyssinia Bank Chacha Branch 

  TULU, AGERI (2023-12)

  The banking sector is one of the largest financial institutions which are constantly innovating new services for better customer satisfaction and convenience. Information technology is used in Banks today in all its ...
• The Effect of Marketing Strategy on Business Performance In Selected Small and Medium Enterprises In Case Of Debre Markos City 

  ALAMER, ABRIHAM (2023-12)

  One of the most significant functional strategies small and medium enterprises (SMEs) apply to improve performance is a marketing strategy. This study aims to investigate the effect of marketing strategy on business ...
• Assesment of Factors Affecting Agent Banking Adoption: the Case of United Bank S.C At Bahirdar And Gonder Area 

  Tesfaye, Biniyam (2017-05)

  This study has sought to determine the factors that affect Agent Banking (AB) adoption in United Bank Share Company at Bahirdar and Gonder Area. United Bank S.C. is one of the private commercial banks operating in the ...
• The Effect of Customer Relationship Marketing On Customer Loyalty: The Mediating Role Of Customer Satisfaction in Selected Banking Sector In The Case Of Bahir Dar City 

  ZEWDU, FIKADU (2022-07)

  The banking industry in Ethiopia is highly competitive, so banks must consider various strategic options and plans to survive and develop. One of the strategies is customer relationship marketing. Customer relationship ...
• The Effect of Cbe-Birr Implementation On Customer Satisfaction, In Case Of Commercial Bank of Ethiopia under Bahir Dar City 

  TADELE, YISMA (2022-07)

  The main objective of the study was to investigate the effects of CBE-Birr implementation on customer satisfaction in Commercial bank of Ethiopia under Bahir Dar city.The study focuses on the research approach, research ...
• Practices and Challenges of Hotel Business: The Case of Gondar City Administration, Amhara Regional State 

  Wondie, Sisay (2022-07)

  The main objective of this study was to assess the practices and challenges of hotel tourism marketing in Gondar City Administration. Descriptive survey research was used in the study. Both qualitative and quantitative ...

• Determinants of Customer Retention on Commercial Bank of Ethiopia in Mekaneselam Town 

  Abolu, Shewaye (2023-12)

  The main objective of this study was to examine the determinants of customer retention on CBE in Mekaneselam town. To attain this objective six factors namely competitive advantage, customer loyalty, corporate image, ...
• The Effects of Customer Perceptionon Purchase Intention towards Arada Hard Seltizer Drink In Case Of Bahir Dar City 

  Shifraw, Netsanet (2023-07)

  This research focused on factors that may influence consumers’ intention to purchase Arada hard seltzer product in Bahir Dar city. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived ...
• The Effect of Sport Betting on Youth’s Wellbeingin Bahirdar City 

  Gizachew, Makida (2023-07)

  Youths in Bahir Dar city have been placing bets on football games, with the hope of winning money and as a form of leisure. Participation in sports betting in Bahir Dar has been increasing since 2013. Sports betting ...
• The Effect of Job Design on the Employees Job Performance: The Case of Abay Bank, Bahir Dar City Branches 

  KEBEDE, HABTAMU (2024-06)

  The job characteristics necessary for better performance of employees are skill variety, task identity, task significance, autonomy, and feedback. The purpose of this study was to determine the effect of job design ...
• Factors Affecting Mobile Banking Users In Case Of Abyssinia Bank Chacha Branch 

  TULU, AGERI (2023-12)

  The banking sector is one of the largest financial institutions which are constantly innovating new services for better customer satisfaction and convenience. Information technology is used in Banks today in all its ...
• The Effect of Marketing Strategy on Business Performance In Selected Small and Medium Enterprises In Case Of Debre Markos City 

  ALAMER, ABRIHAM (2023-12)

  One of the most significant functional strategies small and medium enterprises (SMEs) apply to improve performance is a marketing strategy. This study aims to investigate the effect of marketing strategy on business ...
• Assesment of Factors Affecting Agent Banking Adoption: the Case of United Bank S.C At Bahirdar And Gonder Area 

  Tesfaye, Biniyam (2017-05)

  This study has sought to determine the factors that affect Agent Banking (AB) adoption in United Bank Share Company at Bahirdar and Gonder Area. United Bank S.C. is one of the private commercial banks operating in the ...
• The Effect of Customer Relationship Marketing On Customer Loyalty: The Mediating Role Of Customer Satisfaction in Selected Banking Sector In The Case Of Bahir Dar City 

  ZEWDU, FIKADU (2022-07)

  The banking industry in Ethiopia is highly competitive, so banks must consider various strategic options and plans to survive and develop. One of the strategies is customer relationship marketing. Customer relationship ...
• The Effect of Cbe-Birr Implementation On Customer Satisfaction, In Case Of Commercial Bank of Ethiopia under Bahir Dar City 

  TADELE, YISMA (2022-07)

  The main objective of the study was to investigate the effects of CBE-Birr implementation on customer satisfaction in Commercial bank of Ethiopia under Bahir Dar city.The study focuses on the research approach, research ...
• Practices and Challenges of Hotel Business: The Case of Gondar City Administration, Amhara Regional State 

  Wondie, Sisay (2022-07)

  The main objective of this study was to assess the practices and challenges of hotel tourism marketing in Gondar City Administration. Descriptive survey research was used in the study. Both qualitative and quantitative ...
• The Effect Of Corporate Governance Mechanisms On Market Share: The Case Of Insurance Companies In Ethiopia 

  ALEMU, Selamawit (2022-07)

  Corporate governance plays a vital role in maintaining the safety and soundness of financial system in general and insurance in particular, which is an integral chunk of the financial system that plays an imperative role ...
• The Effect of Integrated Marketing Communication on Brand Awareness In Case Of Dashen Bank Bahirdar City Branches 

  W/senbet, Desalegn (2022-07)

  Banks compete fiercely with one another in the modern business environment because of aspects like rapid technological advancements, globalization, and the uniformity of bank services. Because of this, creating strong ...
• The Effect of Differentiation Strategies On Customer Retention the Case Of Selected Commercial Banks in Bahir Dar City 

  BIRHANU, DANIEL (2022-07)

  The necessity to remain competitive within a fast-changing environment in the service industry, especially within the banking sector is a priory task to keep existing consumers happy and attract new customers by introducing ...
• The Effect of Packed Water Packaging Attributes On Consumers' Purchase Decision: A Case of Selected Packed Water Manufactured In Bahir Dar City 

  EMBIALE, CHILOTAW (2022-06)

  Packaging is the method of enclosing or protecting products for their distribution, storage, sale, and use. Packaging is capable of performing all these tasks through its elements, namely packaging color, packaging design, ...
• The Effect of Celebrity Advertisement on Customers’ Purchase Intension: A Case of Dashen Bank, Bahir Dar City 

  kassahun, Birtukan (2022-07)

  The ultimate goal of any business establishment is to remain in business profitably through sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business ...
• The Effect of Internal Marketing Practice On Employees' Job Satisfaction: In The Case Of Fagita Lekoma and Banja Woreda Amhara Credit And Saving Institution, Awi Administration Zone, Amhara Regional State 2 

  AMARE, BAYNESGN (2022-07)

  Internal marketing is the handling of employees of an organization as internal customers and as organizational products that satisfy the needs and desires of external customers. Previously, the primary concerns of many ...
• Factors Affecting Adoption of Telebirr Mobile Money Service: The Case of Bahir Dar City 

  Tilahun, Atalay (2022-08)

  This study aimed to identify the factors that affect the adoption of telebirr mobile money service in Bahir Dar City and to use the study’s findings to develop strategies for Ethio telecom on how to take advantage of the ...
• The Effect of Brand Image on Customer Satisfaction and Loyalty: (A Comparative Study of Ethiopian Insurance Corporation And Private Insurance Companies in Bahir Dar City) 

  Alene, Andualem (2022-07)

  The purpose of this study is to examine/know the effect of brand image on customer satisfaction and loyalty at Ethiopian Insurance Corporation and three private (Awash Insurance Company, Nile Insurance Company, and Nyala ...
• The Effects of Social Media Marketing On Consumers Buying Decision Making Processes Evidence From College of Business and Economics Students, Bahir Dar University 

  DEGU, ABAYNESH (2022-07)

  The main objective of the study was to investigate the effects of social media marketing on Consumers buying decision making processes. Specifically an explanatory research design was employed to examine the effects of ...
• Factors Affecting Fixed Broadband Service Demand: The Case of Bahir Dar Grand Shop 

  Zewditu Misganaw (2021-08)

  This study aims to analyze Factors Affecting Fixed Broadband Service Demand in Case Of Bahir Dar Grand Shop located in Bahir Dar city. The study answers the research questions, how covid19, internet speed, price and ...

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