The purpose of this study was to examine the influence of e-marketing on hotel performance in
the case of the star-related hotel in Bhir Dar city. The study strived to investigate the practical
implementations of electronic ...
The purpose of the study was to assess the factors influencing consumers brand preference
and brand loyalty of sanitary napkin pad in Bahirdar University. The research approach
was quantitative and it used Survey research ...
The general objective of the thesis was to measure the impact of new product innovation on
customer satisfaction of Abyssinia bank. The study had tried to assess level of customer
satisfaction in relation to customer ...
The purpose of this study was to examine the effect of social marketing mix on water hyacinth
prevention around Lake Tana shore. To address the research objective 145 sampled respondents
were selected. Out of which 140 ...
Now a day traditional marketing switched to e-marketing because of latest technological
advances on the field of marketing but most hotels does not adopt e-marketing yet because of
different factors. The purpose of the ...
The main objective of this study is to determine determinants affecting marketing performance with different dimensions of sales marketing mix; the case of Tana Flora PLC. In this context marketing performance deals with ...
Locally made shoes in Ethiopia are facing a strong competition from the imported ones. Some researchers have showed that locally made shoes are not chosen by consumers in the local market, which hinders growth of the sector ...
In a competitive market, building brand equity is a priority for organizations, because,
firms with high brand equity have several advantages like competitive advantage,
customer loyalty, long-term growth, and less ...
Health emergency undertaken by the Ethiopian government to counteract the impact of the
Covid-19 virus has been reflected in consumer behavior. The purpose of this study is identifying
changes in consumer buying behavior ...
The management of the CBE came to the decision to transfer some of the non-core functions to
an external service provider. In relation to this the four services namely security service,
messenger service, janitorial ...
This research has tried to study the consumer purchasing decision of various television brands. The
aim of this study was to identify factors affecting consumers’ preference of television brands in Bahir
Dar city. The ...
The purchasing decision requirements for smartphones have been greatly influenced
by globalization and making it extremely difficult to analyze and interpret. Currently,
Ethiopian consumers have the privilege to examine ...
Internal marketing is defined as viewing employees as internal customers and viewing their
jobs as internal products. The main objective of this study is to investigate the effect of
internal marketing dimensions on ...
This study aimed to examine the determinants of mobile money service adoption at commercial
bank of Ethiopia. Mobile money, CBE-Birr service has a significant contribution to macro and
micro economy of Ethiopia. Therefore, ...
The purpose of this study was to examine the determinants of passenger brand preference decision
in
case
of
long-distance
public transport service in Bahir Dar City station.Specifically, the
study sought to address ...
Ethiopia's health-care sector is currently seeing increased competition. The health-care
industry has seen an influx of new hospitals. In this competitive health-care industry,
customers have more options for hospitals. ...
The purpose of this research was to examine the determinants of tax compliance behavior of taxpayers’: the case of Bahir Dar city. Data was collected from primary source and secondary source. The research is used cross ...
The objective of this study was to examine the determinants of CBBE in banking sectors,
particularly in private banks in Bahir-Dar. The research used an explanatory and descriptive
research design and questionnaires ...
This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic ...
The study aims to explore the critical bank specific and personal factors that have a bearing on the bank preference by customers. In order to attain the objectives of the study, quantitative research approach was used. ...