This study aims to analyze Factors Affecting Fixed Broadband Service Demand in Case Of Bahir Dar Grand Shop located in Bahir Dar city. The study answers the research questions, how covid19, internet speed, price and aftersales support affect fixed broadband demand? To answer the above questions, quantitative study was use to analyze the data gathered from grand shop broadband user customers. The primary data was collected from 350 respondents which is selected through simple random sampling methods from the total population and secondary data was gathered from different literatures, articles and from websites.to analyses the collected data Correlation analysis was implemented to assess the relationship between independent and dependent variables and multiple regression analysis also conducted to assess the influence of explanatory variables on the dependent variable and to test the proposed hypothesis. The findings confirmed that the independent variables (covid19, internet speed, price and aftersales support) have a positive and significant relationship with fixed broadband demand. Finally, the study recommended that ethiotelecom should give greater emphasis on solving and adopting the influential factors that affect the demand of fixed broadband to capture the potential customer and to create long last loyalty with the existing customers of fixed broadband.