Factors Affecting Fixed Broadband Service Demand: The Case of Bahir Dar Grand Shop

Zewditu Misganaw

dc.contributor.author	Zewditu Misganaw
dc.date.accessioned	2021-08-27T06:41:03Z
dc.date.available	2021-08-27T06:41:03Z
dc.date.issued	2021-08
dc.identifier.uri	http://ir.bdu.edu.et/handle/123456789/12544
dc.description.abstract	This study aims to analyze Factors Affecting Fixed Broadband Service Demand in Case Of Bahir Dar Grand Shop located in Bahir Dar city. The study answers the research questions, how covid19, internet speed, price and aftersales support affect fixed broadband demand? To answer the above questions, quantitative study was use to analyze the data gathered from grand shop broadband user customers. The primary data was collected from 350 respondents which is selected through simple random sampling methods from the total population and secondary data was gathered from different literatures, articles and from websites.to analyses the collected data Correlation analysis was implemented to assess the relationship between independent and dependent variables and multiple regression analysis also conducted to assess the influence of explanatory variables on the dependent variable and to test the proposed hypothesis. The findings confirmed that the independent variables (covid19, internet speed, price and aftersales support) have a positive and significant relationship with fixed broadband demand. Finally, the study recommended that ethiotelecom should give greater emphasis on solving and adopting the influential factors that affect the demand of fixed broadband to capture the potential customer and to create long last loyalty with the existing customers of fixed broadband.	en_US
dc.language.iso	en	en_US
dc.subject	Marketing Management	en_US
dc.subject		en_US
dc.title	Factors Affecting Fixed Broadband Service Demand: The Case of Bahir Dar Grand Shop	en_US
dc.type	Thesis	en_US