Abstract:
The aim of this study is to identify Factors affecting domestic tourist in Lake Tana:
monasteries and to use the study's findings to develop strategies for the government
and institutions who are working with this sector. Quantitative research approach was
applied. Simple random sampling was used to select 385 samples and the
questionnaire was distributed to 385respondants 373 questionnaires are collected the
rest 12 questionnaires are not collected. . The model used in this study was binary
logistic regression model. In this study, economic factors are income, price and
infrastructural accessibility while non-economic factors are tourism facilities and
service, marketing promotions and attitudinal variables. The findings of the study
indicated that income, price, inJrastructural services, tourism facilities, attitudes and
marketing promotions are important understanding the challenges and opportunities of
domestic tourists in Lake Tana monasteries. The study recommended suggestions that
the government and tourism practitioners could follow to maximize the number of local
tourists.