Locally made shoes in Ethiopia are facing a strong competition from the imported ones. Some researchers have showed that locally made shoes are not chosen by consumers in the local market, which hinders growth of the sector ...
In a competitive market, building brand equity is a priority for organizations, because,
firms with high brand equity have several advantages like competitive advantage,
customer loyalty, long-term growth, and less ...
Health emergency undertaken by the Ethiopian government to counteract the impact of the
Covid-19 virus has been reflected in consumer behavior. The purpose of this study is identifying
changes in consumer buying behavior ...
The management of the CBE came to the decision to transfer some of the non-core functions to
an external service provider. In relation to this the four services namely security service,
messenger service, janitorial ...
This research has tried to study the consumer purchasing decision of various television brands. The
aim of this study was to identify factors affecting consumers’ preference of television brands in Bahir
Dar city. The ...
The purchasing decision requirements for smartphones have been greatly influenced
by globalization and making it extremely difficult to analyze and interpret. Currently,
Ethiopian consumers have the privilege to examine ...
Internal marketing is defined as viewing employees as internal customers and viewing their
jobs as internal products. The main objective of this study is to investigate the effect of
internal marketing dimensions on ...
This study aimed to examine the determinants of mobile money service adoption at commercial
bank of Ethiopia. Mobile money, CBE-Birr service has a significant contribution to macro and
micro economy of Ethiopia. Therefore, ...
The purpose of this study was to examine the determinants of passenger brand preference decision
in
case
of
long-distance
public transport service in Bahir Dar City station.Specifically, the
study sought to address ...
Ethiopia's health-care sector is currently seeing increased competition. The health-care
industry has seen an influx of new hospitals. In this competitive health-care industry,
customers have more options for hospitals. ...
The purpose of this research was to examine the determinants of tax compliance behavior of taxpayers’: the case of Bahir Dar city. Data was collected from primary source and secondary source. The research is used cross ...
The objective of this study was to examine the determinants of CBBE in banking sectors,
particularly in private banks in Bahir-Dar. The research used an explanatory and descriptive
research design and questionnaires ...
This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic ...
The study aims to explore the critical bank specific and personal factors that have a bearing on the bank preference by customers. In order to attain the objectives of the study, quantitative research approach was used. ...
The aim of this study was to assess the contraceptive social marketing campaigns of Marie Stoppes
International in Amhara region. A combination of quantitative and qualitative techniques was used.
The subjects of the ...
Private investment plays a significant role in boosting the economic growth of a nation and in creating employment opportunity for large numbers of the population. However, these private investments had not been able to ...
The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction ...
Micro and Small Enterprises (MSEs) plays an important role in economic growth, innovation,
and competitiveness, which ultimately enhances enterprise performance. The main objective of
this study is to investigate the ...
Due to fierce competition in today’s business environment, many companies are required to
build long- term profitable relationship with customers and to achieve better market
performance. Therefore, CRM has become more ...
The main idea of this study was that to assess consumers’ tendency related to locally assemble
mobile phone handset to know and to make high effort on the dominant factor preferred for
decision making, to identify the ...