The main objective of this study is to investigate the determinants of bank selection decision on selected private medical college students of Bahir Dar City. In this study, nine hypotheses were formulated to see the factors ...
The main objective of this study was to assess the effect of selected promotional tools on brand image in the case of Dashen beer. and to forward some possible recommendations for solving the problems identified by the ...
The purpose of this study is to examine the effect of leadership styles on employees’ performance in CBE, Bahir Dar city branches. To achieve the purpose, quantitative research approaches and cross sectional survey research ...
The study was an investigation of the effect of brand image benefit on customer satisfaction and loyalty in the case of commercial bank of Ethiopia Bahir Dar city selected branch. The study involved customers with in the ...
A highly competitive environment is forcing sellers constantly using different marketing tools
and strategies to win new clients and retain old ones in that way they can increase their
profitability. Sales promotion is ...
Bamboo is a crucial non-timber forest resource, having a ubiquitous purpose applied in any sectors & can be anything products and plays the greatest role on the economic, social and ecological aspects and considered as a ...
The purpose of this study is to investigate the factors influencing building consumers’ initial trust in
e-commerce in Bahir Dar Town. The University academic staffs were chosen as the research
population for this study. ...
The main objective of this study was to assess brand equity dimensions in the context of consumer’s perception of star rated hotels in Bahir Dar city. This research fills the existing very limited information by increasing ...
The main purpose of this study was to investigate effect of e-banking services on customer satisfaction, in relation with demographic characteristics, and major problems in e-banking activities to satisfy the customers of ...
The purposes of this study are dual. Firstly, it’s to understand the effect of sales skill dimensions
namely: interpersonal, salesmanship, technical and marketing skills on sales person performance
in Ethio Telecom North ...
This research paper was aimed at investigatingfactors affecting the growth of manufacturing MSE’s in Woreta town. The study adopted descriptive statistics and explanatory research design. The data was collected through a ...
The purpose of this study was to investigate the factors that determine customer’s adoption of
electronic banking service. The study tried to be built on the widely used model for
technology adoption, the Technology ...
Abstract
Distribution channel decisions are among the most important decisions that management
faces today, as a result, this study aimed to empirically investigate the effects of distribution
channel management ...
This study aims to analyze determinants that influence the adoption of agent banking in Abay
Bank S.C, Branches in Bahir Dar city. The study tried to answer the research questions, how
liquidity, security, regulation, ...
The objective of this study was to examine the determinants of CBBE in banking sectors, particularly in private banks in Bahir-Dar. The research used an explanatory and descriptive research design and questionnaires ...
This study was aimed to analysing value chain of wheat, the case of Koga Irrigation project in Amhara region Ethiopia. The main objectives of the study were to show the basic structure of wheat value chain, identify the ...
This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic ...
The ultimate goal of any business establishment is to remain in business profitably through sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business ...
The study aims to explore the critical bank specific and personal factors that have a bearing on the bank preference by customers. In order to attain the objectives of the study, quantitative research approach was used. ...