The aim of this study was to assess the contraceptive social marketing campaigns of Marie Stoppes International in Amhara region. A combination of quantitative and qualitative techniques was used. The subjects of the study ...
The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction ...
Due to fierce competition in today’s business environment, many companies are required to build long- term profitable relationship with customers and to achieve better market performance. Therefore, CRM has become more and ...
The purpose of the study is to examine the determinants of mobile banking adoption in commercial bank of Ethiopian. The research was applied quantitative research approach and explanatory research design to meet the research ...
The main idea of this study was that to assess consumers’ tendency related to locally assemble mobile phone handset to know and to make high effort on the dominant factor preferred for decision making, to identify the ...
CSR activity is an important part of many banks’ mission statement and serves as a guide to what
the firm stands for and how it aims to fulfill these aspirations. Moreover, CSR is often cited as a
key determinant of ...
The objective of this research paper is to examine the effect of event marketing on the marketing
performance of Dashen Breweries Share Company. In order to answer the questions and select
the event that can be organised ...
Managing and marketing destinations is challenging because of the variety of stakeholders
involved in the development and production of tourism products. Marketing should ensure
alignment of aims of various stakeholders ...
The banking industry in Ethiopia is highly competitive, so banks must consider various
strategic options and plans to survive and develop. One of the strategies is social media marketing
strategies. The aim of social ...
The main objective of this study was to investigate the effect of relationship marketing on customer
loyalty in Cooperative Bank of Oromia. To examine influence of the independent variables on the
dependent variable ...
This study examined the effect of Customer Relationship Management (CRM) practices on
customer loyalty among current account customers of Bank of Abyssinia branches in Bahir
Dar City. The study was guided by key ...
This study examines the effect of electronic banking services (ATM, POS, mobile
banking, and internet banking) on the financial performance of Awash Bank
(2015–2025), controlling for GDP growth and inflation. Using an ...
This study investigates the effect of interoperability on digital payment adoption among 400
Commercial Bank of Ethiopia (CBE) customers in Bahir Dar City, with PU as a mediating
variable, using an explanatory, ...