Bamboo is a crucial non-timber forest resource, having a ubiquitous purpose applied in any sectors & can be anything products and plays the greatest role on the economic, social and ecological aspects and considered as a ...
A highly competitive environment is forcing sellers constantly using different marketing tools
and strategies to win new clients and retain old ones in that way they can increase their
profitability. Sales promotion is ...
The study was an investigation of the effect of brand image benefit on customer satisfaction and loyalty in the case of commercial bank of Ethiopia Bahir Dar city selected branch. The study involved customers with in the ...
The purpose of this study is to investigate the factors influencing building consumers’ initial trust in
e-commerce in Bahir Dar Town. The University academic staffs were chosen as the research
population for this study. ...
The main objective of this study was to assess the effect of selected promotional tools on brand image in the case of Dashen beer. and to forward some possible recommendations for solving the problems identified by the ...
The main objective of this study is to investigate the determinants of bank selection decision on selected private medical college students of Bahir Dar City. In this study, nine hypotheses were formulated to see the factors ...
The purpose of this study is to examine the effect of leadership styles on employees’ performance in CBE, Bahir Dar city branches. To achieve the purpose, quantitative research approaches and cross sectional survey research ...
This study was conducted to analyze the effect of country of image, country of origin and country
image on Ethiopian cloth purchase decision. The total number of participants were 236 of which
82.2 % were male and ...
This study was aimed to analysing value chain of wheat, the case of Koga .Irrigation
project in Amhara region Ethiopia. The main objectives of the study were to show the
basic structure of wheat value chain, identify the ...
The objective of this study was to examine the determinants of CBBE in banking sectors,
particularly in private banks in Bahir-Dar. The research used an explanatory and descriptive
research design and questionnaires ...
Private investment plays a significant role in boosting the economic growth of a nation and in creating employment opportunity for large numbers of the population. However, these private investments had not been able to ...
Due to fierce competition in today’s business environment, many companies are required to
build long- term profitable relationship with customers and to achieve better market
performance. Therefore, CRM has become more ...
The aim of this study was to assess the contraceptive social marketing campaigns of Marie Stoppes
International in Amhara region. A combination of quantitative and qualitative techniques was used.
The subjects of the ...
This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic ...
The main idea of this study was that to assess consumers’ tendency related to locally assemble
mobile phone handset to know and to make high effort on the dominant factor preferred for
decision making, to identify the ...
Micro and Small Enterprises (MSEs) plays an important role in economic growth, innovation,
and competitiveness, which ultimately enhances enterprise performance. The main objective of
this study is to investigate the ...
The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction ...
The study aims to explore the critical bank specific and personal factors that have a bearing on the bank preference by customers. In order to attain the objectives of the study, quantitative research approach was used. ...
The purpose of this study was to examine the influence of e-marketing on hotel performance in
the case of the star-related hotel in Bhir Dar city. The study strived to investigate the practical
implementations of electronic ...
This study aims to analyze Factors Affecting Fixed Broadband Service Demand in Case Of Bahir
Dar Grand Shop located in Bahir Dar city. The study answers the research questions, how
covid19, internet speed, price and ...