Abstract:
The main objective of this study was to investigate the effect of total quality management
on organizational performance at Rava Steel, manufacturing plc. To achieve this, the
study employed a quantitative research approach using a descriptive and explanatory
research design. The study used descriptive and inferential analysis techniques. The
study used primary data sources, and the data collection instrument was structured close
ended survey questionnaires using the five-point Likert scale adopted from different
scholars in previous studies. The sample size was 213 respondents using stratified
random sampling technique and 204 questionnaires were filled and returned for the
analysis. To achieve the objectives of the study, the researcher used the Statistical
Package for Social Science (SPSS Version 27) tool to find the results of descriptive and
inferential statistics analysis easily. The result of this finding indicated that the four
predictors (top management commitment, customer focus, continuous process
improvement, and strategic planning) have significant and positive coefficient of beta
values indicating that they have positive effect on organizational Performance under the
study while the two predictors employee training and education, and employee
involvement have insignificant alpha value which indicated that they have insignificant
effect on organizational Performance under the study. The study finally concludes by
recommending that Raval Steel Manufacturing PLC strengthen its focus on customer
satisfaction by anticipating and responding to customer needs. Emphasis should also be
placed on enhancing top management commitment, continuous process improvement,
and strategic planning at all organizational levels to boost overall performance.
Developing forward-looking strategies that ensure market competitiveness is crucial.
Additionally, future research should explore other TQM elements not covered in this
study to provide a more comprehensive understanding of their impact on organizational
performance.