The Effect of Perception on Purchase Intention towards Bottled Water (In The Case Of Bahirdar City)

Lisanework, Wudu

dc.contributor.author	Lisanework, Wudu
dc.date.accessioned	2018-03-22T05:12:02Z
dc.date.available	2018-03-22T05:12:02Z
dc.date.issued	2018-03
dc.identifier.uri	http://hdl.handle.net/123456789/8704
dc.description.abstract	This research focused on factors that may influence consumers’ intention to purchase bottled water in bahirdar. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and extrinsic factors which include perceived price, packaging, advertisement and store image. All responses were collected by using questionnaire through convenience sampling (n=288). Data was analyzed to obtain descriptive statistics, comparing mean analysis (i.e. independent t-test and ANOVA) and other analyses (i.e. correlation analysis and multiple linear regressions). According to the study findings, six factors: perceived value, perceived price, advertisement, perceived quality, packaging, and store image were identified as critical factors that consumers of bottled water products perceive to be important in influencing their purchase intention towards bottled water products. However, the influences of perceived value and perceived price, in their purchasing decision, were more important than the other factors. The study also finds out that perceived risk has no significant effect on consumers purchase intention of bottled water products in bahirdar. The Finding of the study also shows that there is a significance difference between consumers of bottled water products who belong to different age groups with regard to perceived price, packaging, advertisement and store image. The study also shows Customers who educate more give more attention to packaging, advertisement and store image, they consider being important in influencing their purchase intention. Perceived quality, perceived price, packaging and store image perceived differently among different respondents with different income group. The research also concludes that those respondents who have a larger family size give more attention to perceived quality, perceived risk, perceived price and store image when they buy bottled water products. More ever the finding states that perceived quality was perceived to be important in forming purchase intention by male consumers than female bottled water consumers.	en_US
dc.language.iso	en_US	en_US
dc.subject	Marketing Management	en_US
dc.title	The Effect of Perception on Purchase Intention towards Bottled Water (In The Case Of Bahirdar City)	en_US
dc.type	Thesis	en_US