The Effect of Packed Water Packaging Attributes On Consumers' Purchase Decision: A Case of Selected Packed Water Manufactured In Bahir Dar City

EMBIALE, CHILOTAW

dc.contributor.author	EMBIALE, CHILOTAW
dc.date.accessioned	2022-09-21T13:52:56Z
dc.date.available	2022-09-21T13:52:56Z
dc.date.issued	2022-06
dc.identifier.uri	http://ir.bdu.edu.et/handle/123456789/14256
dc.description.abstract	Packaging is the method of enclosing or protecting products for their distribution, storage, sale, and use. Packaging is capable of performing all these tasks through its elements, namely packaging color, packaging design, quality of packaging materials, packaging size, packaging graphics, and packaging label or printed information. The objective of this study is to examine the effect of packed water packaging attributes on consumers' purchase decisions in the case of selected packed water manufacturers in Bahir Dar city. A mixed research approach was used in this research. Primary data has been collected through a questionnaire, and for analysis purposes, SPSS software was used. In this study, a sample of 384 respondents was used. According to the findings of the research study, it has been observed that packaging is an important factor in influencing consumers’ purchase decisions of Choice, Kefeta, and Genet packed mineral waters. It is further concluded that of all the studied packaging elements, packaging design is the most important factor that influences a consumer’s purchase decision. Based on the findings of the study, it is recommended that packed mineral water companies in Ethiopia should give great emphasis on continually improving the quality of their package attributes to enhance consumers' purchase decisions.	en_US
dc.language.iso	en	en_US
dc.subject	Marketing Management	en_US
dc.title	The Effect of Packed Water Packaging Attributes On Consumers' Purchase Decision: A Case of Selected Packed Water Manufactured In Bahir Dar City	en_US
dc.type	Thesis	en_US