Agriculture in the Ethiopian economy prominently is the largest contributor to 50% of Gross Domestic Production (GDP), employs 80% of the population’s employment and the main income-generating sector for the majority of the rural population. Cereals, pulses and oil seeds are the main crops grown in Ethiopia accounted for about 42.5% of the total agricultural GDP.Wheat (Triticum aestivum) is one of the most cereal crops grown in Ethiopia. Ranking fourth in total crop area and production. However, wheat yield is low and unstable due to several technical and socio-economic constraints. Therefore, adoption and wider use of improved wheat varieties is of paramount importance in alleviating the problems and increasing yield. This study attempted to empirically examine factors affecting adoption and intensity of use of improved wheat technologies in quarit woreda, west gojjam Zone. The study was based on the data collected from randomly selected farm household’s level. Six kebele selected from the woreda and a total of 356 selected households were interviewed. The survey was conducted by administering structured questionnaire during January 2021. In addition, secondary data collected from appropriate sources were used to substantiate the primary data of the study area. Double hurdle model were used to identify factors affecting adoption and intensity of use of improved wheat technology. Fifteen explanatory variables were included in the model out of which seven were found to be significant. Fertilizer use, income and credit were the main important factors influencing adoption and intensity of use of improved wheat varieties. Descriptive and econometric analyses were used to analyze data. The results show that about 53.09% and 46.91% were adopters and non-adopters of the wheat technology respectively.. The economic investigation using the partial budgeting method and price sensitivity analysis substantially ascertain the profitability of the adopted improved wheat technologies and the validity of the adoption of recommendations.