The Influence of Major Valued Factors on Customer  Satisfaction Regarding the Use of Broadband Internet:  The Case of Bahir Dar City

Albasework  Azanaw

dc.contributor.author	Albasework Azanaw
dc.date.accessioned	2021-03-03T06:55:00Z
dc.date.available	2021-03-03T06:55:00Z
dc.date.issued	2021-03-03
dc.identifier.uri	http://ir.bdu.edu.et/handle/123456789/11997
dc.description.abstract	The aim of this research is to assess customers’ satisfaction on fixed broadband internet services at Ethio-telecom in Bahir Dar city. It is to identify factors that affect fixed broadband internet customers' dissatisfaction and to forward possible suggestions that can alleviate dissatisfaction. To execute the research objective, a structured questionnaire was developed based on likert scale and distributed by using probability of random sampling technique to 218 respondents of Ethio-Telecom fixed broadband internet subscribers in Bahir Dar and 199 were collected. Parameters used to assess the satisfaction level of customer were Price, speed quality, maintenance &,perceived performance. To attain the objective, the study utilized qualitative and quantitative data types. Qualitative methods were employed to summarize open ended questions in the questionnaire whereas quantitative methods were used to show the phenomenon in numbers. The study used both descriptive and exclamatory research designs. Primary and secondary data are used for conducting the study. From the analysis, it was found that all, independent variables have positive correlation with customer satisfaction. Based on the findings it was recommended that Ethio- telecom is required to improve the price, quality, speed, &maintenance, of fixed broadband internet in order to boost its customers’ satisfaction.	en_US
dc.language.iso	en	en_US
dc.subject	Marketing Management	en_US
dc.title	The Influence of Major Valued Factors on Customer Satisfaction Regarding the Use of Broadband Internet: The Case of Bahir Dar City	en_US
dc.type	Thesis	en_US