Factors Affecting Adoption of Mobile Banking Technology in Commercial Banks: The Case of Commercial Bank of Ethiopia, Bahir Dar City Branches

Muluken Dagne Yifred

dc.contributor.advisor	TheaimofthisstudywastoidentifythefactorsthataffecttheadoptionofmobilebankingservicesinCommercialBankofEthiopiaandtousethestudy'sfindingstodevelopstrategiesforbanksonhowtotakeadvantageoftherateofadoption.Intheliterature,globalMobileBanking,BriefHistoryofBankinginEthiopia,MobileBankingAdoptionModels,FactorsAffectingMobileBankingAdoptioninEthiopiaandChallengesFacingMobileBankingwereidentified.Asa methodologyeachvariablewasmeasuredbyusing5-pointLikert-scaleandalsousedasprimaryandsecondarydatacollectionmethod,quantitativeresearchapproachandexplanatoryresearchmethodwithasamplesizeof390achievedbydistributingquestionnairesinpersontomobile-bankingactiveusercustomersineachofthefivebranchesoftheCommercialBankofEthiopiainBahirDarCitywasused.ThedatawasanalyzedbyusingSPSSversion20,andtheresultwasexpressedbytablesandgraphsandfinallyconclusionandrecommendationwouldgivenbasedontheresultanddiscussionfindings.Thefindingshowsthatcustomersofthebankwereusedmainlywithperceivedusefulness.Ontheotherhand,customersweregenerallydissatisfiedwithperceivedriskorthemostsignificantimpedimenttoadoptionisperceivedrisk.Therefore,thisstudywouldassumesignificanceandrelevanceintheoverallsuccessofthebank.Accordinglyperceivedusefulnessandawarenessingeneralwerefoundtobepositiveandsignificantfactorsformobilebankingadoption.Thestudyrecommendeda numberofspecificstrategiesthatcommercialbanksshouldfollowtomaximizetherateofadoptionofm-bankingorcommercialbanksshouldcreatecashlesssocietybymaximizingtherateofadoptionofmobilebankingservices.Keywords:mobilebankingadoption,perceivedusefulness,perceivedrisk,CommercialBankofEthiopiaIIIIIIIIIIII
dc.contributor.author	Muluken Dagne Yifred
dc.date.accessioned	2020-01-16T09:39:36Z
dc.date.available	2020-01-16T09:39:36Z
dc.date.issued	2020-01
dc.identifier.uri	http://hdl.handle.net/123456789/10109
dc.language.iso	en	en_US
dc.subject	Marketing Management	en_US
dc.title	Factors Affecting Adoption of Mobile Banking Technology in Commercial Banks: The Case of Commercial Bank of Ethiopia, Bahir Dar City Branches	en_US
dc.type	Thesis	en_US