This study compares how local and international media outlets covered the ongoing conflict in the Amhara Region, using the Amhara Media Corporation (AMC), Abay TV, the British Broadcasting Corporation (BBC), and the Voice of America (VOA) as cases. Two hundred forty-five (245) news articles from purposively selected media outlets, taken from a purposively chosen time frame between August and December 2023, were analysed using a convergent parallel mixed-methods design and compared with a comparative case study framework. Quantitative content analysis and qualitative text analysis were utilised to collect data. The quantitative data were processed in SPSS and presented as descriptive statistics (tables, graphs, and percentages), while qualitative content analysis was used to analyse the qualitative data. Notable differences between local and international media outlets were observed in their coverage of the conflict. Across media outlets, government officials are the dominant source, whereas international media outlets utilise a wider range of sources. The study findings revealed that media ownership affects how the media practice conflict reporting. The study employed agenda-setting and framing theory. The study recommended that media outlets should give a diversity of voices during times of conflict. It requires greater effort to enhance media outlets’ role in serving as a voice for the voiceless. Finally, it is recommended that further holistic research on the topic include interviews with participants, as this study is based on media content.