Abstract:
Despite Ethiopia‘s abundant renewable energy and rising fuel prices, electric
vehicle (EV) adoption remains low due to inadequate infrastructure, technological
uncertainty, and limited consumer awareness, leaving key drivers of public attitudes,
potential buyers‘ intention, and user satisfaction less understood. This dissertation
aims to investigate determinants and to map the research landscape in Africa.
Methodologically, the dissertation employs a survey design comprising (i) three
quantitative studies using survey data collected from Addis Ababa and analyzed
through PLS-SEM, and (ii) two bibliometric reviews (2004–2024) using Bibliometrix
and VOSviewer to assess Ethiopian and African EV research trends. The first
empirical study surveyed 394 potential buyers using Extended Unified Theory of
Acceptance and Use of Technology (UTAUT2) model; the second surveyed 347
respondents applying Theory of Planned Behaviour (TPB) and Technology
Acceptance Model (TAM) to assess public attitudes; and the third analyzed 326 EV
users basing Consumer Satisfaction Theory (CST) and Expectation Confirmation
Theory (ECT,) and incorporating perceived value and government incentives as
mediators and moderators respectively. Findings show that performance expectancy
and social influence significantly shape adoption intention, while effort expectancy is
insignificant and price value has a modest effect. Meanwhile, public attitudes are
strongly driven by performance and social influence. Moreover, user satisfaction is
enhanced by charging infrastructure; price negatively influenced users‘ satisfaction,
and perceived value ha as full mediated role on performance. Government incentives
moderated the relationship. The Bibliometric analysis shows a rapid global rise in
EV research but limited researches in Ethiopia and Africa. The study strengthens the
theoretical foundations of UTAUT2, TAM, TPB, CST, and ECT in emerging-economy
contexts while providing practical, actionable insights for policymakers on
infrastructure development, incentive design, and awareness strategies. Future
research should broaden coverage, apply mixed-methods and integrate emerging
variables.