Effect of Employee Engagement on Strategy Implementation At Amhara Media Corporation

WOUBET, BIRUH

dc.contributor.author	WOUBET, BIRUH
dc.date.accessioned	2025-06-23T12:25:35Z
dc.date.available	2025-06-23T12:25:35Z
dc.date.issued	2025-05
dc.identifier.uri	http://ir.bdu.edu.et/handle/123456789/16743
dc.description.abstract	This study explores the relationship between employee engagement and strategy implementation at Amhara Media Corporation (AMC), focusing on five key dimensions: leadership, training and development, empowerment, communication, and rewards and recognition. Data were collected using a stratified random sampling technique from both head office and branch locations through structured questionnaires. The analysis employed descriptive statistics, correlation, and multiple regression to examine the impact of each engagement factor on strategic execution. The results indicate that employee engagement has a significant effect on strategy implementation. Communication emerged as the most influential factor, followed by rewards and recognition, while leadership and training and development showed moderate but meaningful contributions. Empowerment, however, did not display a statistically significant effect, suggesting limitations in its application within AMC. These findings highlight the importance of targeted engagement strategies to improve organizational performance. The study recommends refining empowerment practices and emphasizes the critical role of communication and recognition in enhancing strategy execution. Further research is suggested to explore underlying issues related to empowerment and to identify additional engagement drivers that support strategic success.	en_US
dc.language.iso	en	en_US
dc.subject	Management	en_US
dc.title	Effect of Employee Engagement on Strategy Implementation At Amhara Media Corporation	en_US
dc.type	Thesis	en_US