Abstract:
The aim of any organization in world is to deliver quality of service and handling customer issues
timely without any interruptions. The call center channels are the comfortable one to handle
customer issues quickly. But, it needs well known data analyzing methods because, huge amount
of data is generated from this section. And also evaluating the performance of this section is good
for the company for further decision making purposes. When we say call center performance, it is
the technical implementation of a simple necessity like evaluating channel accessibility, customer
satisfaction and overall success rate of the domain.
Telecom companies use data mining algorithms and tools to analysis call center performances
based on historical data. In our case, the analysis is based on key performance indicator (KPI) of
international and Ethio telecom (ET) benchmarks. Three data mining algorithms were used:
namely Probabilistic Neural Network, K-Nearest Neighbors and Decision Tree. ET call center data
which consisted of 62,956 instances and 17 attributes without including target class were used for
building and testing the algorithms. The classification is based on overall performance scores rules
(not met, some met, met and exceed) against KPI benchmarks settled by the company. For all
experiments, the Konstanz Information Miner tool was used with 10-fold cross validation and
percentage split test options. Accuracy, Cohen’s kappa, recall, precision and f-measure was among
performance of model evaluation methods including subjective evaluation of domain experts.
As a result a classification model built on k-nearest neighbor with 10-fold cross validation has got
the best classification accuracy by correctly classifying 99.98 % of the data in to their classes and
0.999 Cohen’s kappa which indicates very good degrees. The model built with decision tree has
an accuracy of 99.88% and 0.997 Cohen’s Kappa with 10-fold cross validation test option.
Whereas Probabilistic classifiers recoded an accuracy of 97.15% and 0.938 Cohen’s Kappa with
percentage split test option.
Keywords: Call Center Performance, Data Mining, Key Performance Indicator, Konstanz
Information Miner, Classification Algorithms.