The aim of the present study was to examine knowledge and perceptions of applied sport psychology within Amhara clubs participating in Ethiopian National league. Coaches (n= I 0), athletes (n= 50) were surveyed using questionnaire, field observation and interview methods. Questionnaire results revealed a lack of knowledge and perception of sport psychology that appeared to underpin some of the most significant barriers to entry for sport psychologists. These included lack of clarity concerning the services of a sport psychologist, problems fitting in and players' and coaches negative perceptions of sport psychology. Overall, however, lack of knowledge and perception was the highest rated barrier. Seven barrier dimensions emerged from the interview data: Those barriers were internal and external barriers. Internal barriers including; knowledge of sport psychology, negative perception of coaches; negative perception of athletes and role and service clarity; while the external barriers were; finance, time and perceived value of sport psychology. The researcher conclusions were discussed in relation to the practical implications of the study for both applied research and the provision of sport psychology services within Amhara clubs participating in Ethiopian National league.