The study was conducted to explore the extent of the coverage of peace and tolerance issues on Amhara Television’s evening 7:00 Pm (teeinte zena) news. Moreover, the research tried to examine the factors that affect ATV in covering peace and tolerance issues in the country. Since it has a large audience, a wide coverage, and is aired five times a week, Amhara Television’s evening 7:00 PM news was purposely selected. The researcher employed content analysis to gather quantitative data. To develop and support this data and to arrive at a comprehensive conclusion, interviews were conducted with journalists and other relevant bodies. The data obtained through interviews were discussed and analyzed qualitatively. The researcher selected a sample of two months, from April 01 to May 30, 2019. The sample consisted of a total of 1127 news stories. Of the total, the study focused on news items that focused on preserving peace and tolerance among peoples. The news items were later coded using coding frames such as number of stories, airtime, content category, theme, tone, and main source of the news. Agenda setting, social responsibility theory and peace journalism model were used as a central theoretical frameworks for the study. The findings of the research revealed that Amhara Television’s role as an agenda setter and peace promoter was rather weak. Peace and tolerance news items got relatively little coverage and frequency distribution (only 8%) during the selected period of months. The time allocated for the issue also minimal. I.e. 22,859 seconds (8.46%). Only 31 news stories are presented to create peace and tolerance among the peoples of Ethiopia. Unwillingness to give information by the society and higher officials of the government; and security problems by journalists are the major factors that are affecting ATV in covering peace and tolerance issues. The research paper finally commented that peace and tolerance issues in ATV could get better coverage and frequency to resolve conflicts and bring sustainable development.