DEVELOPMENT OF WOMEN’S CULTURAL SHOE IN MICRO AND SMALL ENTERPRISES: BAHIRDAR CITY

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dc.date.accessioned	2019-03-28T04:28:38Z
dc.date.available	2019-03-28T04:28:38Z
dc.date.issued	2019-03-28
dc.identifier.uri	http://hdl.handle.net/123456789/9354
dc.description.abstract	This study was investigated the development of women’s cultural shoe in micro small enterprises. The study examines the customer’s satisfaction in the Sefi Agare culture shoe production of Bahir dar MSEs. This research was mostly undertaken to produce a prototype of women’s culture shoe with quality product, comfort, and affordable price. The specific objectives were to assess the existing products of Sefi Agar MSE; design and modify women cultural shoe; develop a product from selected designs; and test the market acceptance of the newly developed products. Among 203 populations 48 female fashion students were selected randomly and participated in the study. The data were gathered using questionnaire, interview, and observation. The collected data were analyzed using both qualitative and quantitative data analysis methods. The results of the study show that most of the participants were interested in the newly designed women’s cultural shoe. The results of the study revealed that Sefi Agare culture shoe production Micro and Small Scale Enterprise found in Bahir Dar shown good loyalty to their customers by keeping and modifying their products. However, as the results of the study discovered this small scale enterprise had production problems related to quality service which is not expected from MSE cultural shoe manufactures. The reasons behind these low quality products were due to lack of modern technology. Based on the results of the study it is concluded that Sefi Agare culture shoe production Micro and Small Scale Enterprise need to get adequate training on leather production with the help of Amhara region small micro enterprise office. In addition, they should reproduce and sell the newly developed women’s shoe because the shoe is better in quality, durability, comfort, customer satisfaction.	en_US
dc.language.iso	en	en_US
dc.title	DEVELOPMENT OF WOMEN’S CULTURAL SHOE IN MICRO AND SMALL ENTERPRISES: BAHIRDAR CITY	en_US
dc.type	Thesis	en_US