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The 2015-16 Ethiopian protest is a series of protests th at started on August 2015 in Oromia
region and then spread in to different parts of the country mainly, Amhara region, Konso
zone, and Gedeo zone. This study used a combination of qualitative and quantitative content
analyses to examine how news articles written by Addis Zemen and the Reporter Amharic
newspapers portrayed the 2015/16 Ethiopian protests. The study examined the newspapers
based on the thematic theoretical framework of framing. Thus, it examined through conflict,
economic consequences, Value/ morality, attribution of responsibility and human-interest
frames. In addition, to the above frames the newspapers analyzed based on connotations and
references. In this regard, ―Anti-Peace‖ and ―Protest‖ frames derived from the literature. The
study revealed that Addis Zemen used ―Anti – Peace‖, Conflict and ―Protest‖ frames
predominantly. On the other hand, ―Protest‖ and Conflict frames discovered as the dominant
frames for the Amharic Reporter. Addis Zemen frequently argued that the protests are the
activities of anti-peace and anti-development groups who were bearing hidden agenda to
destabilize the country. However, the Reporter did not use such references. Rather, it
emphasizes on the negative implications of such connotations and tries to present the root
causes of the issue. Framing indicates that editorial decisions about which terms to use in a
news story, which attributes of a person or an issue to highlight, and what social values to
invoke can affect the audiences‘ opinions. These decisions are not necessarily deliberate, but
they can be one of the great consequence. ―Schemas‖ (Scheufele, 1999). Therefore, depend
on the analysis and the finding the study recommended to the newspapers, or other media
outlets and decision makers the following points. To provide and make news stories in
journalistic standards, the media ought to give a chance to ordinary people and be a voice to
the voiceless, the government needs to have an open ear for different complaints and also it
needs to identify how the people perceive the protest by opening dialogues with the general
public and different stakeholders. |
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