Abstract:
Abstract
This research was conducted with the principal motive of investigating the media farming of the
2016 Amhara region political unrest. As the study employed comparative study, two media outlets
namely; Amhara television and Aljazeera were selected. The investigation which covered time
frame from July 11/ 2016 to January 17/ 2017, dominantly used quantitative content analysis and
qualitative (textual analysis) techniques. Theme, frames, sources, tone and media functions were
the key elements the study applied to get the most legitimate information for deciding the direction
of those media. Findings revealed that Amhara television and Aljazeera framing of the issue was
significantly different. The local media (Amhara television) reports were centered on the issue of
reducing unrest. Other dominant themes include government action and state of emergency.
Absolutely ignoring the issue of reducing unrest as a theme, Aljazeera’s major themes were ethnic
issue, human right and magnitude of the crisis. Amhara television downplayed these themes by
giving less or no emphasis. Ethnic issue never reported in Amhara television. Being different in the
topic of interest, the two media apparently used different sources. The religious leaders’ and
elders as well as government officials were frequently used in Amhara television. Aljazeera, on the
other hand, decided its dominant sources to be victims’ family and opposition groups. Amhara
television was more or less negative to the public unrest and never been positive. Aljazeera’s tone
of story was completely positive. The media also saw huge difference in their choice of frame.
Amhara television showed the terrible result of the political unrest through employing economic
consequence, morality and prognostic framing. Providing very little emphasis for this kind of
framing, Aljazeera fundamentally reported the underlying cause and severity of the issue with
diagnostic, human interest and responsibility framing. With regards to media function, Aljazeera
was focused on stating the cause while Amhara television was suggesting solution. The key reason
for experiencing great deal of distinction in framing is their difference in editorial guideline and
orientation of media philosophy.
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