A Study on the Practice and Challenges of Public Protest Framing: Amhara Television in Focus By: Mezmur Hawaz kebede Bahir Dar University, 2017 The main purose of this thesis is to provide how Amhara Tewlevision journalists’tried to use public protest framing techniques. More specifically, the study aims to examine how the Amhara Television journalists have been implementing media framing during the public protest time. Informed by media framing theories, the study was set to answer how television journalists define framing in a professional ways. The study employed qualitative method to obtain the necessary data. Convinence sampling was used to select the Television journalists.. The data were selected from Amhara television journalists and analyzed thematically. The analysis stage provides the brief explanations of public protest issue framing; Basic definitions of media framing; The implementation of public protest framing ;document analyisi; Internal and External impediments in performing framing techniques have been addressed. The key findings indicated that Amhara Television journalists are unable to frame different issues scientifically. The situation makes them incompetent in providing remarkable news and programs. So, it is very crucial to arm the journalist with advanced reporting skills that can play a potent role in order to maximize the implementations capacity of the journalists.