Social Media Influence on Agenda Setting and Gate keeping in News Content Selection: A Case Study of Amhara Media Corporation (AMC)

Amha, Moges

dc.contributor.author	Amha, Moges
dc.date.accessioned	2026-08-17T07:09:55Z
dc.date.available	2026-08-17T07:09:55Z
dc.date.issued	2026-06-03
dc.identifier.uri	http://ir.bdu.edu.et/handle/123456789/16977
dc.description.abstract	The study aimed to examine how AMC journalists use social media to monitor trends and generate story ideas. Qualitative research methods were employed. The data were collected through in-depth interviews, content analysis, and observation. Ten- senior journalists, senior editors and executives were purposely selected for interview data collection. Agenda setting and Gate-keeping are the theoretical frameworks for this study. Thematic analysis was implemented to summarize the major themes of the findings. The findings indicated that social media significantly influences the agenda-setting process by increasing the visibility of certain topics. However, this influence does not replace traditional media functions but rather complements them. Furthermore, the study affirmed that gate keeping remains a fundamental aspect of journalism practice at Amhara Media Corporation. This study suggests that training on fact- checking and digital verification for journalists, and revision of social media guidelines to address AI-generated content, is important to improve the performance quality of journalists and media.	en_US
dc.language.iso	en_US	en_US
dc.subject	Journalism and Communication	en_US
dc.title	Social Media Influence on Agenda Setting and Gate keeping in News Content Selection: A Case Study of Amhara Media Corporation (AMC)	en_US
dc.type	Thesis	en_US