Women’s Representation In Media Leadership Roles: The Case of Selective Broadcast Media outlets In Ethiopia

Mulu, Zelalem

dc.contributor.author	Mulu, Zelalem
dc.date.accessioned	2024-11-22T12:23:10Z
dc.date.available	2024-11-22T12:23:10Z
dc.date.issued	2023-06
dc.identifier.uri	http://ir.bdu.edu.et/handle/123456789/16263
dc.description.abstract	This study was mainly intended to examine women's representation in media leadership roles in selected broadcasting media in Ethiopia - Ethiopia Broadcasting Corporation (EBC), Fana Broadcasting Corporation (FBC), and Ethiopian Broadcasting Service (EBS),using feminist media theories: Liberal Feminist Approach and Feminist Media Discourse.A descriptive survey research design was applied to conduct this research. A mixed research approach was employed to collect research data from the sampling frame. The quantitative data obtained from questionnaires were analyzed through SPSS (version-25) software; whereas the qualitative data gained from key informants were analyzed using thematic analysis in supplement with quantitative data. The findings of the study indicate that there are few female journalists in higher media leadership positions, especially in the sector of broadcast media houses, rather female journalists are found only in middle-level positions. when women's representation in leadership positions in these media houses is indicated the finding that women journalists are well presented in leadership positions in government media houses; they are also found at a medium level in commercial media houses, but most women journalists are found at a low level of media work in private media houses. Several challenges were identified in the media house leadership appointment techniques .Media managers or leaders are appointed by the ruling party members based on their political ideology and participation so they select journalists to leadership role based on their relationship and interest that cause women journalists to be less involved in positions of leadership .Moreover, the prevalence of negative and stereotyping attitudes and gender roles in media houses is the other reasons that affect the females’ media leadership position. Also, women journalists have a low interest in holding media leadership positions. Based on the findings of the study, training to women journalists and media structures seems to be indispensable to improve the current bad situation and enhance the journalism profession. Avoiding prejudiced leadership representation and political intervention in the systems and works of media have appeared to be equally important.	en_US
dc.language.iso	en_US	en_US
dc.subject	Journalism and Communication	en_US
dc.title	Women’s Representation In Media Leadership Roles: The Case of Selective Broadcast Media outlets In Ethiopia	en_US
dc.type	Thesis	en_US