This study assessed the practice of good governance principles in rural land administration in Borena Woreda. Specifically, the study assessed the performance of good governance in rural land administration from perspective of transparency, accountability, equity and responsiveness principles. All the necessary data required for this study were gathered from both primary and secondary sources. For this study the sample were selected by using simple random sampling method and key informants were selected purposively. In the study area, 184 sample respondents were included. In addition, a researcher gathered information by using Interview and Focused Group Discussion with purposively selected experts, managers, officials and employers. To analyses the collected data, a combination of both quantitative and qualitative analysis methods together with descriptive and inferential statistics were employed. Quantitative data which were generated from questionnaire survey were analyzed by using both descriptive statistics in the form of Tables, Frequency, Percentages, and inferential statistics (binary logistic regression) through Microsoft excel and SPSS version 24 software. Qualitative data that were collected from key informant’s interview, FGDs with mangers of RLAU office and experts and observation were analyzed through descriptive methods. The findings of this study showed that corruption and rent seeking behavior, lack of skilled manpower, lack of committed land administration officials, weak monitoring and evaluation and implementation gaps were the major factors that inhibit the implementation of good governance principles in rural land administration. The result of this study also indicated that the practice of transparency, accountability, equity, and responsiveness was poorly applied within the rural land administration activities. Strengthening and making clear rules and regulations, proclamations and policies on land accessible to the public were stated as recommendations