Social practices involving marriage in Ethiopia undergoing changes. The study examined trends of marriage: changing attitude, values and norms in Woldia town. The study used sequential mixed method design and collects data from 398 samples both from urban and rural residents. Quantitative data collected using questionnaire and scales and qualitative data also collected using in-depth and key informant interview. The data also analyzed using descriptive statistics, t test, ANOVA, multiple regression and thematic analysis technique. With general analysis, 78.8 percent respondents in Woldia have positive attitude towards marriage and the multiple regression result shown (R=.474, R2 = .225, p=<.000). The general marital value scale shown that 67.6 percent of people gave value for marriage and the multiple regression result shown (R=.655, R2 =.429, p=<.000). From the total 66.9 percent acts positively towards marital norms and respect the costumes’ and rules of marriage in the community and the multiple regression result shown (R=.620, R2 =.384, p=<.000). The qualitative data indicated that attitudes are shifting slowly regarding marriage, sexual relation, divorce, late marriage, cohabitation and marital practices. The value that people give to marriage and marital norms also showed changes. The change is most pronounced in the function of marriage, practice of marriage, the acceptance of cohabitation, age at marriage, acceptance of premarital and extra marital sexual relationships, divorce, and the rise and acceptance of single parenting. Results suggest a need for further research especially longitudinal research in the area and needs the establishments of marriage advising services center and establishment of supportive community-based organizations for marriage