Television is currently playing a very significant role in informing, entertaining, and educating society, especially children. This study aims at investigating the coverage of the rights of children in the Amhara Television children program. The study applies both quantitative and qualitative content analysis method and examines 41programs/ document and interview. The overall results showed that a total of 276 rights of children issues were reported. Based on the broadcast periods, the first quarter (July-September) 96 children right issues; in the second quarter (October-December) 60 rights of children issues; the third quarter (January-March) 53 children right issues; and then the final quarter 67 issues were produced. Hence, development rights were the most frequently covered rights of children in all quarters of the year although there was no relationship with the date of production and types of rights of children. The qualitative document analysis supported these findings. It confirmed that the children programs have six packages: Introduces song, film, tales, best practices, and plays. The finding affirmed that a great number of rights of children were presented deductively and inductively. Specifically, during the introducer package, the rights of children were boldly presented, whereas, in tales and songs, rights of children were presented inductively. In the plays and best practice packages, children put their rights into practice frequently. The allotted time for the program, assigned human resources, and skill gap training for producers were very limited. Furthermore, the contents targeted only on early childhood. In conclusion, the rights of children were frequently presented in the programs though editors did not notice these purposely. Giving sufficient time and resource to children program will help for an informed generation to come; hence, Amhara Mass Media Agency would rather give due attention to the program allotted time, choice of broadcasting day and journalists’ professionalization.