This study aimed at exploring the roles of communication in conflict resolution in the case of „Amhara and Qemant‟ peoples. Due to the very nature of the issue in focus, the study basically employed a qualitative approach with case study design. Thus, the researcher also carried out purposive and snow ball sampling techniques to select the respondents. Moreover, Focus Group Discussion, document analysis, and in depth interviews were employed to generate qualitative data. The data obtained from both primary and secondary sources were analyzed through making use of thematic analysis technique. As per the findings, the study identified some types of conflict in the study area such as, interpersonal, group, public and violent type conflicts. Related to causes of the conflicts; direct and indirect causes have been found. Moreover, the finding of the study identified negative impacts of the conflict such as, People displacements, Losses of Human and Animal life and some others. Furthermore, the study found out that the role of communication (excluding traditional one) in the conflict resolution process remains to be inadequate in the study area. On the flip side, the study found out that indigenous conflict resolution, what they call „Shimgilina‟ to be the dominant communication strategy/conflict resolution styles employed in the study area besides communication approaches like, avoiding, collaborating, mediation and some others. Finding schematizes the role of mass media in four ways: resolution role, neutral role, escalation role and hybrid of both resolution and escalation. Moreover, the study also discovers factors for inconsistencies of reconciliations, such as, government negligence, negation roles of some media outlets, the intrusion of third parties, missing the conflicting parties in the reconciliation process and some others. The major conclusion drawn from the findings of the study reveals that however, reconciliations have been established now and then; there are still tensions in line with aggravation of conflicts in the study area. Therefore, these underscore the importance of timely intervention and grass root level conventions. Above all, the government should give answer for the source of the conflict, intellectuals should bring reconcile alternatives, elders and religious leaders should teach the societies and communication/mass media outlets in general should work ethically and responsibly. Key Words: Conflict, Ethnic, Communication, Indigenous, Amhara, Conflict resolution,