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The purpose of this study was to assess the Ethiopian deaf associations' perception and
satisfaction towards sign language interpretation service of Ethiopian television broadcast
channels. The study employed an explanatory sequential mixed research design. Ethiopian
national association for the deaf (Addis Ababa branch deaf members were the participant of this
stud. 112 (M = 64 and F = 48) participants were selected using purposive sampling and
comprehensive sampling technique. A literature-based instrument was used as a data collection
instrument such as a questionnaire and interviews. The data were analyzed by using mean,
standard deviation, independent sample t-test, one-way ANOVA. The finding showed that the
deaf viewers did not perceive the sign language interpretation service on Ethiopian TV channels
(M-2.40 and SD-.862). The quantitative result is consistent with the results of the interview
questions. The interviewees responded that the sign language interpretation service was Amharic
based interpretation as a result it is difficult especially for born-deaf people who had no clue
about the Amharic letters. According to the result of the study, deaf viewer was not satisfied with
the sign language interpretation service on Ethiopian TV channels (M- 2.19 and SD-.875). The
results of the questionnaire indicated that there was perception and satisfaction difference of the
deaf viewers toward sign language interpretation services provided by Ethiopian Television
channels across their demographic characteristics (education level, and occupation status). Deaf
viewer age, educational level and occupation had statistically significant mean score difference
among deaf viewer perception toward sign language interpretation service on Ethiopian TV
channels. There were statistically significance mean score differences among occupation of deaf
viewer satisfactions toward sign language interpretation service on Ethiopian TV channels.
Deaf viewers’ age and educational level had no statistically significant mean score difference
among deaf viewer satisfaction toward sign language interpretation service on Ethiopian TV
channels. Generally, almost all of the TV programs were not friendly with deaf audiences. This
in turn made the audiences feel uncomfortable and affect their perception and satisfaction of
sign language interpretation. |
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