The results of longstanding literature on adoption of agricultural technologies identifies several factors contributing to low adoption rates, including input, output, land, labor, credit, and insurance market inefficiencies. Extensive bread wheat varietal development and technology transfer efforts have been made in Meket district. However, the status of bread wheat technology adoption and its determinants has not been analyzed. Therefore, this study was proposed with the objective of analyzing adoption and intensity of bread wheat technologies in Meket district. The study area was selected purposively due to previous bread wheat technology transfer efforts in the area. The study uses cross-sectional data collected from a randomly selected 214 farming households through interview schedule. Improved bread wheat varieties such as Dinknesh, Digalu, Denda and Kakaba have predominantly grown in the study area. Moreover, the results of one-way ANOVA revealed that the adoption intensity of bread wheat technologies shows a significant variation among adopter categories. The first hurdle of the double hurdle model reveals that the number of oxen, mobile ownership, TLU, Education level of the household head and extension contact, positively and significantly affected the probability of bread wheat technology adoption. Whereas, the intensity of bread wheat adoption was positively and significantly affected by participation on on-farm demonstrations and annual income. On the other hand, intensity of adoption was negatively and significantly affected by ownership of main plots and perception towards shattering problem of bread wheat varieties. Bread wheat varietal attributes such as high marketability, early maturity, better yield and color were perceived to have better relative importance for the farmers. Analysis of farmers’ perception also demonstrated that row planting demands extra labor, which attributed for higher objection by farmers. The findings of this study highlight the importance of economic and institutional factors related to agricultural extension and communication, the participation of farmers in on-farm demonstrations, wealth creation and acknowledging farmers’ perception regarding bread wheat technology attributes. Therefore, development interventions should strive towards improving such economic, institutional, and psychological related factors to