Visual merchandising is the presentation of product in a scene of diorama that renders the theme of collection provided by retail brand and suggests its spectator how to use the product on the merchandize. In Ethiopia most retailers use similar store and display setup strategy in their clothing fashion retail shop and that organization of elements used in the displays and store are just used without consideration to approach customer’s sight. So this research primarily focuses on developing visual setup to improve the existing manner of store setup and display presentation methods those being implemented in Ethiopian fashion stores with the aim of producing simplified and explanatory store design using three elements of visual merchandizing, light, racks and layout. The research study includes existed selling strategy of fashion retailers in Bahrdar, product category, and customer information in Joni fashion. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. The research concludes of each elements used to set up the store as a whole co-relate to each other so as so draw or to put off attention.