This descriptive study aimed at investigating the major factors that affect the promotion of West Gojjam Zone Amhara League Football Clubs to the Ethiopian National League competition. Accordingly, the subjects of the study include Football Club players, coaches, technical committees, club owners, woreda /municipal sport office experts, referees, West Gojjam sport office experts, Amhara Football Federation (AFF), and Sport Journalist in Amhara Region. From 66 targets population of West Gojjam Football Clubs 33 players were purposively selected from three Football Clubs. There were only 3 coaches in 3 clubs. Hence all the three coaches were selected as subjects and I from Amhara Football Federation was taken purposively. 3 former coaches and 6 former players (they were coaches and players of West Gojjam Amhara League Football Clubs in the year 2003 and 2004 E.C), 6 Technical committees, 3 Referees, I Sport Journalist of Amhara Region were taken through random sampling technique. In the process, observation, interview, questionnaire, focused group discussion, and document analysis were employed as a major data collection instruments used to investigate the issue. The questionnaire's was piloted for reliability and validity. The data collected were analyzed and interpreted using percentage statistical technique. The findings revealed that the problems stem from the players, coaches, club leaders, woreda/municipal/Sport Office, West Gojjam Sport Office and Amhara Football Federation. The result of the study indicated that poor structure and organization, financial problems, lack ofplayers competence, coaches not complied enough, insufficient pitch, shortage of football equipment and facilities, interference in the job of the coach, team management problems, reluctance of West GOJjam Sport Office and Amhara Football Federation were some of the factors that affect the promotion of the West Gojjam Zone Amhara League Football clubs. Based on the findings of the study, recommendations were suggested for the promotion ofAmhara League Football Clubs of West Gojjam Zone andfor indicating what has to be done focusing on the promotion ofFootball Clubs for conductingfurther research. Keywords: Promotion; National league; Amhara League; Football performance; success.

A THESIS PROPOSAL SUBMITTED TO GRATUATED STUDIES OF BAHIR DAR UNIVERSITY SPORT ACADEMY IN PARTIAL FULLFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF SCIENCE IN SOCCER COACHING.