dc.description.abstract |
Nowadays there is a gap between what customers expect as well as what the samle sectors provide services
practically. Therefore this study was conducted to assess customer satisfaction in Public service delivery:
the case of Finote Selam city Administration. The study was conducted based on the SERFPERF model
using the five dimensions of service delivery. The study has followed a mixed research approach using
descriptive and explanatory research designs. Respondents who participated in the study were selected
using convenient, purposive and simple randem sampling methods. A total of 416 sample respondents have
participated in the study. Data were collected using closed and open-ended questionnaires, Key informant
Interviews, and FGD. The data gathered from both primary and secondary sources were presented,
interpreted, and analyzed using descriptive and inferential statistical methods such as tables, figures,
means, Standard Deviation, T-test, ANOVA, and Binary Logistic Regression. Based on this, the study
comes up with findings indicating that there have been low levels of customer satisfaction and low-quality
public service delivery. The finding shows that there is a statistically significant mean difference between
the three offices regarding customer satisfaction, [F(2, 386)= 6.159, p<0.05]. Even though the overall
level of satisfaction is low, the revenue office is performing well than UCHD (p<0.05) and TVET (p<0.05)
as it is more emphatic, reliable, responsive, and satisfying to the customers. The three offices have a
statistically significant difference in terms of empathy, [F (2, 386) =7.093, p<.05), responsiveness [F(2,
386)= 5.402, p< 0.05]. and reliability, [F (2, 386) = 3.679, p<.05). However, the finding depicted that
there is no statistically significant difference between the three offices in terms of Tangibility [F (2, 386)
=.453, p> 0.05] and assurance [F (2, 386) = 1.428, p> 0.05. Besides, there is a statistically significant
mean difference between the perceptions of employees (M=2.75, SD=.96) and customers (M=2.31, SD=
1.06); t= (-3.374), p<0.05). Concerning customer satisfaction, customers are got satisfied with the
presence of tangibles (AOR=1.79; 90% Cl .896-3.573), empathy(AOR=4.23; 95% Cl, 1.977-9.296),
responsiveness (AOR=3.39; 95% Cl, 1.658-6.943), reliability (AOR=3.845, 95% Cl, 1.813-8.155),
assurance (AOR=2.601; 95% Cl, 1.184-5.715). Therefore, the probability of customers getting satisfied
when there is quality public service delivery is 82.25%, which is higher than the absence of quality public
service delivery, 1.75%. The study also identified the major challenges of public service delivery. These
were summed up into to lack of skilled and experienced Leaders and managers, structural and
technological problems, behavioral and ethical problems, and budgetary concerns. Finally, the study
recommends that public sectors should enhance customer satisfaction by enhancing tangibles,
responsiveness, assurance, empathy, and reliability. To do so, they have to be equipped with leadership
skills, resources, technological adequacy, and behavioral and ethical adherence |
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